Tesla Leads U.S. Brand Loyalty with 61.1% Repeat Buyers in February 2026
Tesla topped S&P Global Mobility's February 2026 rankings for U.S. automotive brand loyalty, with 61.1% of owners returning for another—edging Subaru at 60.5%, Toyota at 59.9%, and even Ferrari at 59.7%, well above the 52.7% industry average. Fans highlighted features like over-the-air updates, t...